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“Melinda, you were one of the highest scoring businesses in Australia! As a result, you’re a 2024 Telstra Best of Business Awards State Finalist in Accelerating Women.”


With 22,420 nominations, we’re now among 226 Finalists, including 35 in our category.


The moment of truth is upon us! This Friday, we’ll discover if we’ve secured the juiciest part of the orange!


Regardless, we feel we’ve already won having had the privilege to travel this far with the Telstra Best of Business Awards – proudly representing South Australia as Accelerating Women Finalists.


We’ve loved every moment of our Telstra journey and feel honoured to stand among Telstra’s best Australian small and medium-sized business – the people building Australia’s economic, social and cultural prosperity.


Best of luck to 2024’s outstanding Finalists, and we’ll stay tuned for the big reveal this Friday 03 November!
Oranje Creative is a multi-award winning creative agency, established in 2000, and located in Adelaide’s East End.


Oranje was State Finalist in the 2022 Telstra Best of Business (Accelerating Women) and also a Finalist the 2019 the Telstra Business Awards (Small & Succeeding).


Our Founder and Creative Director, Melinda Parent, was a finalist in the 2019 Women in Innovation Awards (Arts) for her research and application of neurodesign.


Melinda is also a She Creates Ambassador – awarded by the Adelaide Art Directors & Design Club. An initiative developed to raise the status of women working in advertising and the creative industries.


Oranje is a full service advertising agency. We operate and deliver like the big agencies, but without their overheads. Oranje was imagined as an innovative creative agency developed to answer the needs of today’s dynamic, fragmented communications landscape. We’re agile, responsive, adaptable with a can-do attitude. We thrive on a good challenge and hit the ground running every time.


At Oranje our clients work with the people delivering their work. There is no hierarchy of account management, executive or coordinator types blocking the process. We listen to you and your story. Our approach is fuelled by our dynamic, talented creative team who boast expertise across a broad group of creative disciplines


With 20+ years industry experience in all forms of creative; content creation, brand strategy, design, digital marketing, advertising, web design & development – Oranje is Adelaide’s only all female full service creative agency.


Melinda’s vision when she started the business was to establish Adelaide’s first all female agency. In what was once, one of the most male-dominated industries in the world, things are finally starting to change. More than 20 years on Melinda is making waves.


Our focus is also to increase the status of women working in advertising and the creative industries, encouraging female participation through mentorship, creative direction and leadership.


Melinda is passionate about spearheading change. To support women in business. To create visibility to the work of women in advertising and the creative industries.


Oranje is dedicated to achieving exceptional results for every single client. We are committed and have respect for the brands we have created. We nurture these relationships and brands to ensure they thrive. This approach has earned us an enviable reputation in the industry and is, unarguably, our key point of difference.


2022 Finalist Telstra Best of Business Awards (Accelerating Women)

2022 Nominated The Advertiser Sunday Mail Woman of the Year Award

2021 Finalist Sight for All ‘One Day for Sight’ Photographic Competition

2021 Request to be part of the judging panel for the Telstra 2021 Best of Business Awards

2020 ‘She Creates’ Ambassador, Nominated by the Adelaide Advertising and Design Club (AADC) – a new initiative by the AADC with the purpose of focusing on women considered to be part of Adelaide’s Creative Communications industry.

2019 Finalist Telstra Business Awards,(Small and Succeeding)

2019 Finalist Winnovation Awards, Arts category for research in Neurodesign


When you engage with us you engage our team as a whole. Together we contribute a diverse range of capabilities, experience and creativity to ensure your project is as powerful and transformative as can be.

Good creative teams work in unique ways and create outcomes that cannot be achieved by individuals alone. We work with defined processes that keeps us working together effectively and efficiently. Our team draws from our group knowledge, our individual personalities, and experience gained from thousands of projects with many different clients over the years.

Working alongside clients ensures that we communicate to market in ways that truly and seamlessly align with the values and goals of the organisations we represent. Our work history and the lasting client relationships we’ve developed are testament to the success of this collaborative approach.


The Oranje Creative team has over 20 years’ experience managing large corporate brands. We have worked on all forms of media, from websites and social media, through to brochures, signage and cost effective television commercials.

We are masters at not only creating brand relevant ideas, but also executing those concepts to the highest standard.

A full service agency where clients are a welcome and important part of the process, Oranje Creative is dedicated to achieving exceptional results in increasingly competitive markets.


– Brand Development
– Brand Management
– Marketing Strategies
– Project Management
– Design & Creative
– Product Digital Imaging & Renders
– Talent Photography
– Product Photography
– Private Label Brands
– Digital Advertising
– Creative Copy
– Print
– Event Management
– Talent Contracting & Management
– Merchandise Creative
– Signage
– Promotional Staging & Displays
– Corporate Communications
– Press Advertising
– Interior Design & Fitouts
– Radio (including copy)
– TV Commercials (including copy)
– Window Displays
– Product Brand Development and Naming
– Software development
– Creative Copy and Headlines
– Web Design, Development & Management

Philanthropy and Giving Back

Oranje’s experience is largely in education and the creative industries, having worked with some of South Australia’s top institutions for the past 25 years: The University of Adelaide, Flinders University, the University of South Australia, TAFE, Walford School, St Peter’s College, St Andrew’s School, Adelaide Symphony Orchestra plus Adelaide Symphony Orchestra Education, Adelaide Youth Orchestras, Australian Youth Orchestra, the Sia Furler Institute, Youth Inc.,Tauondi School and the Elder Conservatorium of Music’s Open Music Academy.


Our Founder and Creative Director, Melinda Parent, has been an active board member, foundation board member and fundraising committee member– supporting the arts, women in the creative industries, child welfare and education – in the following organisations: Women in Innovation, the Australian Ballet, Adelaide Symphony Orchestra, Adelaide Youth Orchestras, SA State Theatre Company, The Art Gallery of South Australia, State Opera of South Australia, Flinders Medical Centre Research Foundation, the National Trust, the University of South Australia’s Marketing Communications, Information and New Media Advisory Committee and St Andrew’s School Foundation.


Melinda has extensive experience in fundraising and worked with not-for-profit, high profile clients – creating full collateral fundraising campaigns, including: Prostate Cancer Foundation of Australia, National Pharmacies’ BrasOFF for Breast Cancer Research, National Pharmacies’ Great Australian Sausage Sizzle for Men’s Health, KickStart for Kids and Wildlife Australia Fund (New York).


She’s also a She Creates Ambassador. She Creates is an Adelaide Advertising and Design Club initiative – developed to raise the status of women working in advertising and the creative industries. Melinda is actively involved in providing advice with the planning of new programs; as a keynote speaker/panellist for workshops and events, and providing one-on-one mentoring for early career female creatives.


Keen to support women in business, we’re in the early stages of creating a foundation for women in the creative industries – the Australian Creative Women Collective.